See It In Action
A fully functional MVP currently in user testing with real users in Uganda.
Welcome
Dashboard
Send by Username
Confirm Recipient
Key differentiator: Users see the recipient's name and photo before confirming a transfer — eliminating the risk of sending money to the wrong person.
The Problem
Mobile money transformed financial access in East Africa. But the user experience hasn't kept up. Millions of people risk losing money every day due to outdated, error-prone interfaces.
Error-Prone Transactions
Users must memorize and manually enter phone numbers and PIN combinations. One wrong digit can send money to the wrong person — irreversibly.
Poor User Experience
Existing telecom apps are clunky, not user-friendly, and lack modern UX patterns that users of Cash App or Venmo take for granted.
No Transaction Safety Net
Mistakes cannot be reversed. There's no confirmation of recipient identity before sending, leading to lost funds and frustration.
Fragmented Ecosystem
Different telecoms have different systems. Users with multiple SIMs manage multiple apps and interfaces, none of which talk to each other well.
The Solution
Sendly brings the simplicity of Cash App and Venmo to East Africa's mobile money ecosystem — without replacing the underlying infrastructure.
Username-Based Transfers
Send money using usernames instead of phone numbers — like Cash App, but for mobile money.
Transaction Confirmation
See recipient details before confirming. No more sending to the wrong person.
Backend-Authoritative Ledger
Secure, auditable transaction infrastructure built with financial safety as the foundation.
Unified Interface
One clean app that works across the mobile money ecosystem, regardless of telecom provider.
Competitive Landscape
Existing solutions are either locked to specific telecom networks or focused on different use cases. Sendly fills the gap with a user-first approach to local mobile money.
MTN MoMo App
Telecom ProviderStrength: Largest mobile money network in Uganda with widespread agent coverage
Gap: Locked to MTN network, clunky interface, no username-based transfers, still relies on phone numbers
Airtel Money App
Telecom ProviderStrength: Strong rural penetration and competitive transaction fees
Gap: Locked to Airtel network, similar UX issues, no cross-network functionality
Chipper Cash
FintechStrength: Established cross-border transfer capabilities across multiple African countries
Gap: Focused on cross-border transfers, less emphasis on local mobile money UX, different target use case
Sendly's Advantage
- • Network agnostic: Works with both MTN and Airtel from a single app
- • Username-based: No phone numbers to memorize or mistype
- • Confirmation before send: See recipient identity before money moves
- • Modern UX: Designed like Cash App, built for East Africa
Market Opportunity
East Africa is one of the world's most active mobile money markets. Uganda alone processes over $28 billion in mobile money transactions annually.
100M+
Mobile Money Users in East Africa
GSMA 2024
$28B+
Annual Transaction Value (Uganda)
Bank of Uganda
15-20%
Mobile Money Growth Rate
Annual
40%+
Smartphone Penetration Growth
And rising
Target Market
TAM (Total Addressable Market): 100M+ mobile money users across East Africa
SAM (Serviceable Addressable Market): 20M+ smartphone users with mobile money in Uganda, Kenya, Tanzania
SOM (Serviceable Obtainable Market): Initial focus on Uganda's urban mobile money users seeking better UX
Business Model
Transaction Fees
Small fee per transaction, competitive with existing mobile money rates
Premium Features
Enhanced security, transaction limits, and business tools for power users
B2B Partnerships
API access for businesses to integrate Sendly payments
Timeline
October 2024
Development Started
Began building Sendly's core infrastructure
January 16, 2026
Company Incorporated
Mbabazi Technologies Inc registered in Ontario, Canada
January 20, 2026
MVP Completed
Functional product with wallet, transfers, airtime, and data features
January 2026
User Testing Begins
Testing with real users in Uganda
Roadmap
MVP Development
Core wallet and transaction infrastructure
User Testing
Validating UX with real users in Uganda
Beta Launch
Limited release to early adopters
Market Expansion
Scale across East Africa
Why Now
- →Smartphone penetration is rising fast — more users can access app-based solutions
- →Mobile money is already mainstream — no need to change user behavior, just improve the interface
- →Telecoms haven't solved UX — their apps are functional but not user-friendly
- →API infrastructure is maturing — integration with mobile money providers is becoming more feasible